What is Twitter And How to use it ?
Twitter is one of world famous social networking service also an american online news. Twitter were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled for all languages except Chinese, Japanese, and Korean. It was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July of that year. The service rapidly gained worldwide popularity. In 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. In 2013, it was one of the ten most-visited websites and has been described as “the SMS of the Internet”. As of 2016, Twitter had more than 319 million monthly active users. Since 2015, and continuing into 2016 and future years, Twitter has also been the home of debates, and news covering Politics of the United States, especially during the 2016 U.S. presidential election, Brett Kavanaugh Supreme Court Nomination, and 2018 United States Midterms, with Twitter proved to be the largest source of breaking news on the day of the 2016 election, with 40 million election-related tweets sent by 10:00 p.m. that day. The company experienced rapid initial growth. It had 400,000 tweets posted per quarter in 2007. This grew to 100 million tweets posted per quarter in 2008. In February 2010, Twitter users were sending 50 million tweets per day. By March 2010, the company recorded over 70,000 registered applications. As of June 2010, about 65 million tweets were posted each day, equaling about 750 tweets sent each second, according to Twitter.As of March 2011, that was about 140 million tweets posted daily. As noted on Compete.com, Twitter moved up to the third-highest-ranking social networking site in January 2009 from its previous rank of twenty-second. Twitter’s usage spikes during prominent events. For example, a record was set during the 2010 FIFA World Cup when fans wrote 2,940 tweets per second in the thirty-second period after Japan scored against Cameroon on June 14. The record was broken again when 3,085 tweets per second were posted after the Los Angeles Lakers’ victory in the 2010 NBA Finals on June 17, and then again at the close of Japan’s victory over Denmark in the World Cup when users published 3,283 tweets per second. The record was set again during the 2011 FIFA Women’s World Cup Final between Japan and the United States, when 7,196 tweets per second were published. When American singer Michael Jackson died on June 25, 2009, Twitter servers crashed after users were updating their status to include the words “Michael Jackson” at a rate of 100,000 tweets per hour.
The current record as of August 3, 2013 was set in Japan, with 143,199 tweets per second during a television screening of the movie Castle in the Sky. They acquired application developer Atebits on April 11, 2010. Atebits had developed the Apple Design Award-winning Twitter client Tweetie for the Mac and iPhone. The application, now called “Twitter” and distributed free of charge, is the official Twitter client for the iPhone, iPad and Mac. From September through October 2010, the company began rolling out “New Twitter”, an entirely revamped edition of twitter.com. Changes included the ability to see pictures and videos without leaving Twitter itself by clicking on individual tweets which contain links to images and clips from a variety of supported websites including YouTube and Flickr, and a complete overhaul of the interface, which shifted links such as ‘@mentions’ and ‘Retweets’ above the Twitter stream, while ‘Messages’ and ‘Log Out’ became accessible via a black bar at the very top of twitter.com. As of November 1, 2010, the company confirmed that the “New Twitter experience” had been rolled out to all users. On April 5, 2011, Twitter tested a new homepage and phased out the “Old Twitter”. However, a glitch came about after the page was launched, so the previous “retro” homepage was still in use until the issues were resolved; the new homepage was reintroduced on April 20. On December 8, 2011, Twitter overhauled its website once more to feature the “Fly” design, which the service says is easier for new users to follow and promotes advertising. In addition to the Home tab, the Connect and Discover tabs were introduced along with a redesigned profile and timeline of Tweets. The site’s layout has been compared to that of Facebook. On February 21, 2012, it was announced that Twitter and Yandex agreed to a partnership. Yandex, a Russian search engine, finds value within the partnership due to Twitter’s real time news feeds. Twitter’s director of business development explained that it is important to have Twitter content where Twitter users go. On March 21, 2012, Twitter celebrated its sixth birthday while also announcing that it had 140 million users and 340 million tweets per day. The number of users was up 40% from their September 2011 number, which was said to have been at 100 million at the time. In April 2012, Twitter announced that it was opening an office in Detroit, with the aim of working with automotive brands and advertising agencies. Twitter also expanded its office in Dublin.On June 5, 2012, a modified logo was unveiled through the company blog, removing the text to showcase the slightly redesigned bird as the sole symbol of Twitter. On October 5, 2012, Twitter acquired a video clip company called Vine that launched in January 2013. Twitter released Vine as a standalone app that allows users to create and share six-second looping video clips on January 24, 2013. Vine videos shared on Twitter are visible directly in users’ Twitter feeds. Due to an influx of inappropriate content, it is now rated 17+ in Apple’s app store. On December 18, 2012, Twitter announced it had surpassed 200 million monthly active users. Twitter hit 100 million monthly active users in September 2011. On January 28, 2013, Twitter acquired Crashlytics in order to build out its mobile developer products. On April 18, 2013, Twitter launched a music app called Twitter Music for the iPhone. On August 28, 2013, Twitter acquired Trendrr, followed by the acquisition of MoPub on September 9, 2013. As of September 2013, the company’s data showed that 200 million users send over 400 million tweets daily, with nearly 60% of tweets sent from mobile devices. On June 4, 2014, Twitter announced that it will acquire Namo Media, a technology firm specializing in “native advertising” for mobile devices. On June 19, 2014, Twitter announced that it has reached an undisclosed deal to buy SnappyTV, a service that helps edit and share video from television broadcasts. The company was helping broadcasters and rights holders to share video content both organically across social and via Twitter’s Amplify program. In July 2014, Twitter announced that it intends to buy a young company called CardSpring for an undisclosed sum. CardSpring enables retailers to offer online shoppers coupons that they can automatically sync to their credit cards in order to receive discounts when they shop in physical stores. On July 31, 2014, Twitter announced that it has acquired a small password-security startup called Mitro. On October 29, 2014, Twitter announced a new partnership with IBM. The partnership is intended to help businesses use Twitter data to understand their customers, businesses and other trends. On February 11, 2015, Twitter announced that it had acquired Niche, an advertising network for social media stars, founded by Rob Fishman and Darren Lachtman. On November 7, 2013, the first day of trading on the NYSE, Twitter shares opened at $26.00 and closed at US$44.90, giving the company a valuation of around US$31 billion. The paperwork from show of November 7 that among the founders, Williams received a sum of US$2.56 billion and Dorsey received US$1.05 billion, while Costolo’s payment was US$345 million. On February 5, 2014, Twitter published its first results as a public company, showing a net loss of $511 million in the fourth quarter of 2013. On January 5, 2016, CEO Jack Dorsey commented on a report that Twitter planned to expand its character limit to 10,000, requiring users to click to see anything beyond 140 characters. He said while Twitter would “never lose that feeling” of speed, users could do more with the text. They has become internationally identifiable by its signature bird logo, or the Twitter Bird. The original logo, which was simply the word “Twitter”, was in use from its launch in March 2006 until September 2010. It was accompanied by an image of a bird which was a piece of clip art created by the British graphic designer Simon Oxley. A slightly modified version with “Larry the Bird” next to the old logo succeeded the first style when the website underwent its first redesign. A tweet from an employee that works on the company’s platform and API discussed the evolution of the “Larry the Bird” logo with Twitter’s creative director and it was revealed that it was named after Larry Bird of the NBA’s Boston Celtics fame. This detail had been confirmed when the Boston Celtics’ director of interactive media asked Twitter co-founder Biz Stone about it in August 2011. They are publicly visible by default, but senders can restrict message delivery to just their followers. Users can group posts together by topic or type by use of hashtags – words or phrases prefixed with a “#” sign. Similarly, the “@” sign followed by a username is used for mentioning or replying to other users.To repost a message from another Twitter user and share it with one’s own followers, a user can click the retweet button within the Tweet. In late 2009, the “Twitter Lists” feature was added, making it possible for users to follow ad hoc lists of authors instead of individual authors. Through SMS, users can communicate with Twitter through five gateway numbers: short codes for the United States, Canada, India, New Zealand, and an Isle of Man-based number for international use. There is also a short code in the United Kingdom which is only accessible to those on the Vodafone, O2 and Orange networks. In India, since Twitter only supports tweets from Bharti Airtel, an alternative platform called smsTweet was set up by a user to work on all networks. A similar platform called GladlyCast exists for mobile phone users in Singapore and Malaysia. The tweets were set to a largely constrictive 140-character limit for compatibility with SMS messaging, introducing the shorthand notation and slang commonly used in SMS messages. The 140-character limit also increased the usage of URL shortening services such as bit.ly, goo.gl, tinyurl.com, tr.im, and other content-hosting services such as TwitPic, memozu.com and NotePub to accommodate multimedia content and text longer than 140 characters. Since June 2011, Twitter has used its own t.co domain for automatic shortening of all URLs posted on its site, making other link shorteners unnecessary for staying within Twitter’s 140 character limit. In 2016, Twitter announced that media such as photos, videos, and the person’s handle, would not count against the already constrictive 140 character limit. A user photo post used to count for a large chunk of a Tweet, about 24 characters. Attachments and links would also no longer be part of the character limit. In 2017, Twitter increased to 280-character limit tweets. Under the new limit, glyphs are counted as a variable number of characters, depending upon the script they are from: most European letters and punctuation forms count as one character, while each CJK glyph counts as two, so that only 140 such glyphs can be used in a tweet.